BigO – Big data against childhood Obesity
Children and adolescents with obesity have a higher risk of developing various diseases later on, compared to children without obesity. The reasons why some children become obese are complex, and behaviour, the living environment, and public health policies all play a role. BigO collects and analyses anonymous data on children’s behavioral patterns and their living environment. With advanced analytics BigO extracts data-driven evidence on which local factors are involved, and how these factors influence childhood obesity in Europe. With this information BigO will be able to advice clinics and public health authorities on how to develop and plan effective programs and policies in an attempt to reduce childhood obesity.